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Case Study
Brand visual identity design for a dental clinic

An established clinic with a rich heritage sought to refresh its brand identity to appeal to new and existing patients. The challenge was to create a brand identity that balanced modern appeal with the reliability associated with its legacy.

 NorthSide Method

NorthSide developed a comprehensive visual identity honoring the clinic’s heritage while projecting a fresh, contemporary image. The logo was designed to be modern and simple. A calming blue color palette was chosen to convey trust and professionalism, while a subtle gradient added a dynamic, youthful touch.

The brand style guide extended this identity across various touchpoints, including stationery, signage, and digital media.

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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