Case Study
Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom.

NorthSide collaborated with Oja Rituals to create a design system that included:

Logo Design: A balanced and visually clean logo with a unique “A” symbol representing natural flow.
Color Palette: A calming set of greens and earth tones, aligning with the brand’s Ayurvedic roots.
Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging.
Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category.
Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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Case Study Visual identity and packaging design for a new brand in personal healthcare

Brand visual identity design for a dental clinic

Purpose led marketing campaign helps launch a category innovation

Stay updated with industry insights and our case studies.

Case Study
Visual identity and packaging design for a new brand in personal healthcare

Stay updated with industry insights
and our case studies.