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Case Study
Purpose led marketing campaign helps launch a category innovation

NorthSide was asked by Livpure to develop a 360 marketing campaign that highlights their innovative water-saving technology.

The NorthSide team executed a 360-degree campaign, which positioned the RO as the world’s first RO capable of saving 20,000 liters of water annually. It additionally reinforced the benefit of saving water and how it could address the social problem of children not being able to attend school because of water shortage.

The campaign reinforced Livpure’s commitment to sustainability by addressing water conservation, a critical environmental issue.

The execution effectively captured consumer attention, differentiating Livpure in a competitive market.

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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