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Case Study
Helped identify ‘speed of action’ as an important variable

In the cluttered category of mosquito repellents, where most players play on the proposition of ‘power’, NorthSide helped identify ‘speed of action’ as an important variable that would allow the brand to differentiate.

Using ‘study time’ as an occasion to own, this insight was taken forward, and the creative was executed with agency partners.

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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