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Case Study
Identified ‘nose’ care as a potential opportunity

NorthSide helped identify the opportunity to create and market products that take care of the ‘nose’ area for women, which is an underserved market, as well as a neglected part of the woman’s face.

It then helped develop a claim on blackhead removal for the nose strips product of the brand, which was marketed using BTL and ATL across traditional media, digital and social media and e-commerce.

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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