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Case Study
Leveraged a deep cultural belief and married it with the insights impacting category usage

NorthSide leveraged a deep cultural belief and married it with the insights impacting category usage to arrive at a compelling proposition for the brand.

Through observation & research, it was found that most gym beginners drop off within a short while because they are discouraged with not getting adequate results.

The cultural belief in India, that to do well in any field one must begin well, was then used on gym-goers, urging them to start strong, once they decide to set out on their fitness journey, linking this to the product designed for beginners.

NorthSide team executed the entire BTL and ATL campaign with agency partners.

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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