Tata Consumer Products wanted to drive the relevance of their signature product – Tata Salt among consumers.
NorthSide worked with the client and executed the 360 campaign by bringing together the relevance of iodine in the cognitive development of children and food values to make their age-old proposition relevant for modern-day consumers. The campaign included a television commercial, digital films and surround.
The execution helped break the clutter and drive persuasion in quantitative consumer testing.
Creative Execution: NorthSide
Production: Prime Focus Technologies
