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Case Study
When the taste is awesome, you forget everything around you

Havmor wanted to leverage the IPL season to drive brand salience, brand persuasion and drive business outcomes.

NorthSide advised the business and marketing team to focus on the taste of Havmor ice-creams & desserts, build a clear band archetype, and helped identify and use a local-cum-national celebrity and tie-up with an IPL franchise. As strategy and execution partners, the NorthSide also team worked alongside the client marketing team, creative agency, production house and media agency to execute and roll out a comprehensive campaign, which included PR, TV, digital, print, point of sale and special IPL -celebrity packaging to drive the brand and business outcomes.

Strategy & execution partners and advisory: NorthSide

Creative agency & production: Calculated Chaos & Green Chutney Productions

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Creative Services

Visual identity and packaging design for a new brand in personal healthcare

Oja Rituals, a wellness brand rooted in Ayurvedic traditions, sought to establish a strong visual identity that conveys its commitment to natural ingredients and traditional wisdom. NorthSide collaborated with Oja Rituals to create a design system that included: Logo Design: A balanced and visually clean logo with a unique "A" symbol representing natural flow. Color Palette: A calming set of greens and earth tones, aligning with the brand's Ayurvedic roots. Typography: Elegant yet readable fonts for headings and body text, ensuring legibility and sophistication across packaging. Iconography and Illustrations: Custom icons inspired by the seven chakras, tailored for each product category. Packaging design: A visually clean design using OJA “green” color and highlighting the core ayurvedic ingredient (hand-drawn illustration)

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